Introducing Facebook Graph Search

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Google Penguin Update 3

In April 2012 Google did it’s Penguin Update Noticeably affected the rankings of 3.1% of all queries.
In May 26th 2012 then rolled out Penguin 2, affected .1%
Recently on October 5th Google released Penguin 3 affecting .3%

Saying it will further lower the impact that low quality links have on a sites rankings. The definition of “Noticeably affected” is decided, stating that basically means a change to the rankings of a site that is in the top 5 results. So the percentages above are, in our opinion, lower than the actual affect. If you consider two factors.
1) That a “query” is different from the “sites affected”.
a. The number reported by google to be at least 500 times lower considering there are at least 5 sites above the fold for each query.
2) That there are sites that are affected that are below the fold (which is 99% of the entire internet).

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Another Google Adjustment

Beginning today, Google will add another facet to its already complex algorithm by lowering search rankings for websites that have “high numbers” of copyright-infringement removal requests. An example of this, which most people have seen, is the sad faced box on Youtube that states “This video is no longer available due to a copyright claim by …” This requests are available due to the Digital Millennium Copyright Act which allows copyright holders to ask Google to remove links to URL’s that are directed at unauthorized use of material. However, with Youtube being one of the largest video hosting websites and undoubtedly receiving countless numbers of removal requests, there will be no change for their rankings.  Google declined to comment on the reasons why, but we all know they wouldn’t want to hurt their own profits.

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Beginning Your Optimization

For the past few months we have been teaching our readers how to build on their already existing SEO campaigns, but what about the newcomers that have no idea where to start? There are two key places to start: first setup Google analytics campaigns on every one of your pages and second, (if you don’t already have this) add the files “robots.txt” and “sitemap.xml” to your website.

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Power Searching with Google – The Beginning

Google released the first class of a series of six classes on July 10th, designed to teach users how to better use the search service. The first lesson of Class 1 was a short two minutes and forty-five seconds, but before I could watch the video I was required to take a “Pre-Class Assessment” of 10 questions with a few of them varying each time you re-open the assessment. The assessment seemed to be learning tool as well because as I was answering the questions, if I didn’t know the answer, rather than clicking something at random I went to Google myself and tested the question out. Naturally I was surprised to find out this jewel of information and of course it sparked my interest in remaining in the course.  Once the assessment is finished, the amount of questions answered correctly or incorrectly is not shown, to my disappointment. I can only assume that the “Mid-Class Assessment” and “Post-Class Assessment”, both unavailable to me at the moment, may be the same questions.

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Penguin: The Gift from Google

Quality-based SEO firms, like Phoenix Synergy for example, have been working for the past few years ensuring that their clients have a well-rounded SEO strategy by slaving away getting quality links, relevant content, large social media following, etc. Until now, some efforts were futile, resulting in thousands of hours equaling nothing. Penguin, the Google algorithm update originally released in April of this year, has been the best gift Google could give to not only SEO firms, but to companies as well. No longer will SEO be deemed a money pit and no longer will thousands of hours be fruitless. Since the original release Google has updated the algorithm to add a few extra perks; one example, when having SEO strategies that are more of a “spam” like quality, the exact opposite of the intention will occur.

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Obstacles to Natural Search

Phoenix Synergy has worked with many web sites, sites of all types and sizes. Web sites are very different from one another. Large corporations work through obstacles related to Content Management Systems (Otherwise known as CMS) and can inherently bring on trouble for Search Engines. Some times the site itself is made with a focus on fancy and flashy, and without consideration to the Search Engines the site can become invisible to them and slowly lose all traffic. We Know the downfalls and the work-around’s.

Search Engines See Your Entire Site

These are some of the obstacles we’ve identified, don’t let an obstacle to good search engine results get in the way for you.

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Simple Search Engine Results

Without “Tricking” any search engine the most simplistic approach to getting found by those looking for your offering is to insure your specific Internet Community knows what your site is about.  Search Engines do not trust the content on your site to tell them what it is about.  There is a very solid reason for this, they’ve been duped.  Web Sites have been “traffic” driven for a very long time.  The term ” Internet Super Highway ” was coined under the premise that when a website is receiving a lot of visitors it is valuable real estate on a popular curve in the freeway of information.  The more popular a section of highway is the more expensive the billboard space is.  So since the people making the sites were only compensated by advertising dollars they drove traffic in.  They did not care what kind of traffic; they just wanted visitors, lots of them.  And they were duly compensated, even if the traffic was related to a term that was searched very often but had nothing to do with the site.  The Search Engines began to lose face, people would stop using a particular engine because they could not find what they were looking for, they simply found sites that had a lot of banners and had a lot of the text they were looking for on the page, but nothing to offer.  This is why the Search Engines do not trust your web site.  They must determine what your site is about in some other logical manner.  Remember these are machines, they only know numbers.  So instead of the machine counting the words on your site, they count the words on all the sites that link to you.  The sites that link to you are your Internet Community.  If those sites are related, and they are popular, and you make sure the search engines can count the right words the right way, then you will have explained to the engine what your site is about without having to trick it in any way.

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Google Releases “Knowledge Graph” ; How to Optimize

After the recent release of new updates to Panda, Google made significant changes to its search engine, code named “Knowledge Graph”.  Google has created this database to make using the search engine easier to use with natural language and complex questions. The “Knowledge Graph”, named as such because it maps out the varying connections from your search query to things like people, places and things by using sources that we use every day (i.e. Wikipedia). For example, search the word “sun”, usually results would show the ball of fire in the sky. Now that the graph is in use results will vary greatly and will likely have a better connection to what is it you were looking for; rather than Google suggesting different spellings for your keywords, it may ask “Did you mean the Phoenix Suns?” The main goal for the use of the “Knowledge Graph” is for Google to be able to give relevant results for natural questions like, “Where can I find a vegetarian pizza place by the Chase Field?” or “Where can I attend an outdoor play in cool weather? What does this mean for SEO? Here’s what you can do to help get featured in the “Knowledge Graph” results.

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Surviving Penguin: The Latest Panda Update

Most of you have noticed the newest Panda update to 3.4 dubbed “Penguin”, and some of you may be hurting because of it. One of the biggest sinkers is link-over optimization, if your site had more than 50% of its incoming links with SERP keywords you were bound to be affected negatively. However, if your incoming links were other words, anything other than the words you were trying to rank for, you weren’t affected negatively. Most likely you wouldn’t have noticed anything! To add to the hysteria, Google is actually penalizing you for over-optimizing. However, if you are not an over-optimizing culprit you can rejoice in the benefit of a higher ranking given to you by Google for being relevant.  To summarize what Google is doing in case it’s difficult to understand, they’re replacing the value of using anchor text with the value of content relevancy. In other words, your fitness blog should get rid of the links it has on office supplies websites. Now that you know what to fix to get your rankings back, here are some tips to bring that ranking up.

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